Tight page limitations are becoming a more frequent challenge as contracting officers continue to look for ways to streamline their acquisition processes.
Earlier this year we discussed how proposals are scored, not read. However, the truth of the matter is that evaluators do evaluate and score submitted proposals. Therefore, as bidders looking to win work, we should aim to make the evaluators’ jobs as painless as possible.
Here are four easy ways to make your proposal narrative more evaluator-friendly:
People often confuse proposal win themes and section themes. Win themes are those high-level features and benefits that transcend the entire proposal.
It is becoming common knowledge that proposals are scored, not read. But as a writer, you may be compelled to tell the story in your proposal narrative. You may even get internal reviewers who lament over the fact that your proposal just isn’t telling the story well.