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Ashley Kayes

Ashley Kayes is a Senior Proposal Consultant at AOC Key Solutions. She has more than eleven years of proposal development experience and is a Certified Practitioner with the Association of Proposal Management Professionals (APMP). Through her consulting work and writing, she enjoys helping professionals learn about proposal development best practices. She lives in northern Virginia, and her love of teaching extends to sports, where she is also a girls gymnastics coach.

Recent Posts

How to Win Over Proposal Evaluators: Four Strategies to Score Higher

By Ashley Kayes on Dec 20, 2018

Earlier this year we discussed how proposals are scored, not read. However, the truth of the matter is that evaluators do evaluate and score submitted proposals. Therefore, as bidders looking to win work, we should aim to make the evaluators’ jobs as painless as possible.

Here are four easy ways to make your proposal narrative more evaluator-friendly:

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How to Develop Strong Section Theme Statements For A Proposal

By Ashley Kayes on Mar 8, 2018

People often confuse proposal win themes and section themes. Win themes are those high-level features and benefits that transcend the entire proposal.

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The Seven Cs of Proposal Writing Success

By Ashley Kayes on Jan 30, 2018

It is becoming common knowledge that proposals are scored, not read. But as a writer, you may be compelled to tell the story in your proposal narrative. You may even get internal reviewers who lament over the fact that your proposal just isn’t telling the story well.

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