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Ellen Perrine

Ellen Perrine is a Vice President at AOC Key Solutions with more than 30 years of experience in federal proposals including strategy development, proposal management, compliance management, and technical writing.

Recent Posts

Turn Unsubstantiated Claims in Your Proposal into Credible Proof Points for a Higher Win Rate

By Ellen Perrine on Jul 16, 2018

An unsubstantiated claim in a proposal is a statement about any of your company’s capabilities, past experience and performance, product and service features/benefits, and discriminators that is not supported with a proof statement.

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How to Develop a Proposal Plan, Part 1: Understanding the Requirements

By Ellen Perrine on Jul 16, 2018

In Government Proposals, experienced Proposal Managers develop a Proposal Plan to guide them through the proposal effort.

A Proposal Plan is a comprehensive set of documents, instructions, processes, tools, and templates that aid in the proposal development process.  The Plan addresses and guides proposal activities at six major points in the proposal process:

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How to Deliver The Perfect Proposal Basket to the Government

By Ellen Perrine on Mar 29, 2018

Spring never fails to remind me of the Easter Bunny and eggs! So, I got to thinking if I wanted to deliver the perfect proposal basket to the government in response to a Request for Proposal (RFP), what are the most important eggs that would go into my basket?

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All I Want For Christmas: A Proposal Writer's Wish List

By Ellen Perrine on Dec 21, 2017

The holidays are fast approaching and Christmas is almost here! 

As a proposal writer who has just completed a long and hard proposal, I got to thinking about what proposal professionals like me might like to receive this holiday season, just in case someone out there with a beard and a red suit wants to know.

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How To Ask The Government Questions About an RFP

By Ellen Perrine on Oct 18, 2015

According to many contracting officers, there is no such thing as over communicating when it comes to bidding on a contract. The most successful government contractors will ask the contracting officer intelligent and thoughtful questions to gain the most information possible about the Request for Proposal (RFP).

This strategy will help you create a well scored proposal.

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Kissing The Blarney Stone: Proposal Team Fact vs. Fiction

By Ellen Perrine on Mar 17, 2015

Since it's St. Patrick’s Day, I got to thinking about some of the Irish legends, and the first one that came to mind was the legend of the Blarney Stone.

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3 Proposal Mistakes to Avoid When Bidding as a Small Business Prime

By Ellen Perrine on Feb 3, 2015

Over the years our Proposal Experts have helped many small businesses significantly increase their government contract revenue through sound Proposal Management. In our "lessons learned", we often see many small businesses that are bidding as primes make the same proposal mistakes. 

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How To Respond to A Bulky Statement of Work

By Ellen Perrine on Nov 18, 2014

5 Tips For Streamlining Your Proposal and Ensuring Compliance

It seems that the trend in Requests for Proposals (RFPs) these days is to provide prospective offerors with a voluminous Statement of Work (SOW) or Performance Work Statement (PWS) and then give them minimal page count in which to address it in the proposal.

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Follow The Yellow Brick Road: Why Proposal Compliance Is So Hard

By Ellen Perrine on Jul 28, 2014

There is a common misconception that developing a compliant proposal is relatively easy — you just follow the instructions in Section L of the Request for Proposal (RFP), the way Dorothy and Toto in The Wizard of Oz followed the yellow brick road.

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How to Develop a Proposal Plan, Part 6: Color Team Reviews

By Ellen Perrine on Feb 1, 2014

In Government Proposals, experienced Proposal Managers develop a Proposal Plan to guide them through the proposal effort. This is the sixth in a series of articles that discusses part six of the planning process, Color Team Reviews.

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