Ellen Perrine

Ellen Perrine is a Proposal Development Consultant with AOC Key Solutions with more than 30 years of experience in federal proposals including strategy development, proposal management, compliance management, and technical writing.

Recent Posts

3 Proposal Mistakes to Avoid When Bidding as a Small Business Prime

By Ellen Perrine on Jul 14, 2020

Over the years our proposal team has helped many small businesses significantly increase their revenue through sound Proposal Management.

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Follow The Yellow Brick Road: 7 Tips to Keep Your Proposal Compliant

By Ellen Perrine on Sep 4, 2019

There is a common misconception that developing a compliant proposal is relatively easy — you just follow the instructions in Section L of the Request for Proposal (RFP), the way Dorothy and Toto in The Wizard of Oz followed the yellow brick road.

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How To Respond to A Large Statement of Work

By Ellen Perrine on Dec 12, 2018

What do you do when the Request for Proposal (RFP) provides a voluminous Statement of Work (SOW) or Performance Work Statement (PWS) and a minimal page count in which to address it in the proposal?

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How to Develop a Proposal Plan, Part 4: Proposal Logistics

By Ellen Perrine on Aug 24, 2018

In Government Proposals, Proposal Managers develop a Proposal Plan to guide them through the proposal effort. A Proposal Plan is a comprehensive set of documents, instructions, processes, tools, and templates that aids in the proposal development process.

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How to Develop a Proposal Plan Part 3: Win Strategy

By Ellen Perrine on Aug 17, 2018

Experienced Proposal Managers develop a Proposal Plan to guide them through the proposal effort. A Proposal Plan is a comprehensive set of documents, instructions, processes, tools, and templates that aides in the development of a winning proposal. 

This is the third part in our Proposal Plan series, that discusses developing the Win Strategy.

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Turn Unsubstantiated Claims in Your Proposal into Credible Proof Points for a Higher Win Rate

By Ellen Perrine on Jul 16, 2018

An unsubstantiated claim in a proposal is a statement about any of your company’s capabilities, past experience and performance, product and service features/benefits, and discriminators that is not supported with a proof statement.

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How to Develop a Proposal Plan Part 1: Understanding the RFP Requirements

By Ellen Perrine on Jul 16, 2018

In Government Proposals, experienced Proposal Managers develop a Proposal Plan to guide them through the proposal effort.

A Proposal Plan is a comprehensive set of documents, instructions, processes, tools, and templates that aid in the proposal development process.  The Plan addresses and guides proposal activities at six major points in the proposal process:

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How to Deliver The Perfect Proposal Basket to the Government

By Ellen Perrine on Mar 29, 2018

Spring never fails to remind me of the Easter Bunny and eggs! So, I got to thinking if I wanted to deliver the perfect proposal basket to the government in response to a Request for Proposal (RFP), what are the most important eggs that would go into my basket?

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All I Want For Christmas: A Proposal Writer's Wish List

By Ellen Perrine on Dec 21, 2017

The holidays are fast approaching and Christmas is almost here! 

As a proposal writer who has just completed a long and hard proposal, I got to thinking about what proposal professionals like me might like to receive this holiday season, just in case someone out there with a beard and a red suit wants to know.

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How To Ask The Government Questions About an RFP

By Ellen Perrine on Oct 18, 2015

According to many contracting officers, there is no such thing as over communicating when it comes to bidding on a contract. The most successful government contractors will ask the contracting officer intelligent and thoughtful questions to gain the most information possible about the Request for Proposal (RFP).

This strategy will help you create a well scored proposal.

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